Pyratex is an example of how technological innovation can transform traditional sectors from the ground up. The company develops advanced fabrics from natural elements—such as seaweed or wood from sustainable sources—and recycled materials, committing to a more responsible production model aligned with the principles of the circular economy. Unlike conventional textile processes, which are highly dependent on synthetic fibers and fossil resources, Pyratex focuses its innovation on rethinking raw materials and their transformation.

The result is fabrics that maintain key technical performance characteristics—strength, breathability, durability—while significantly reducing their environmental impact. A distinguishing feature of its approach is the complete traceability of the process, from the origin of the fiber to the final fabric. Pyratex works with internationally recognized certifications and a predominantly European supply chain, which reinforces transparency, process control, and the reduction of emissions associated with transportation.

Among its developments are fabrics made from algae fibers, materials derived from certified wood, and solutions based on recycled cotton or advanced separation of mixed fibers such as polyester and cotton. These innovations make it possible to take advantage of existing resources and reduce dependence on virgin raw materials, opening up new avenues for a more sustainable textile industry. Cases such as Pyratex illustrate how technological innovation is not just about speeding up processes, but about correctly identifying the stage of development a technology is at and what limitations need to be overcome in order to move forward. It is precisely this approach—understanding the evolution of a technology and unlocking its critical transitions—that guides the METTI method applied to different industrial sectors.